Service Blueprint of Empire Life
The purpose of the service blueprint is to provide users with a glance view of getting financial support from an insurance agency, Empire Life. This project will assist in layout a detailed process of claiming money and resolve the complexity of viewing the insurance agency’s products’ detailed information at once.
Jan. – Feb. 2021
Ecosystem Map, User Flow, Journey Map, Interveiw, Secondary Research
Getting Into the Service Blueprint
Persona of Marina Miller
What are 3 Methods to Reduce Counselling Fee
1. Practicum Counsellor
There are counselling centers and unions where provide practicum program. Practicum students are pursuing their MFA degree, majoring in counselling. Counselling with practicum counsellors is mostly half price compared to certified counsellors.
2. Online Counselling
Due to COVID-19, people who are using an online counselling session are arising due to its convenience and safety. Counselling takes place at each of their houses, and it is also half price compare to in-person counselling sessions.
3. Private Insurance Company
Several private insurance agencies have services supporting counselling and psychologists. Most institutes and companies contract with private insurance companies and provide the service for people who belong to them. Moreover, insurance agencies afford counselling supporting services for individuals.
Secondary Research - Empire Life Website
From the Top Left
- Mobile Main Page
- Process to Claim the Service
- Brochure of the Purchased Product
Interview with Hyekung Kang
- Phone call interview
- Mainly, interviewed the process to claim the service
- Speaks about the difficulties of reading the brochure due to long texts